【 football investment 】Advent are early runner in bid for €1bn stake in LFP’s rights subsidiary – Inside World Football

October 27 – Private Equity fund Advent International is considering buying a stake in the Ligue de Football Professionnel’s (LFP) new media company. The LFP founded the subsidiary to manage broadcast and sponsorship deals, a model that is applied by various European leagues, and Bloomberg reports that Advent, who previously expressed interest in Italy’s Serie A, has now pivoted towards a potential investment in French football, football finance where star power skyrocketed after the arrival of Lionel Messi in Paris. Last March, French authorities green-lighted with a vote that sports leagues could set up commercial entities to sell a stake to external investors on the conditions that those leagues would at least control 80% of voting and economic rights in the entity. In an interview with French sports daily L’Equipe LFP president Vincent Labrune has said the league’s new commercial subsidiary can ra soccer investment ise €1 billion and will be key to t soccer money management he survival of French football. Last year, French football was plunged into a crisis when t football investment he unprecedented TV rights deal worth more than €1.15 billion per year (€814 million a year from Mediapro and €330 million from BeIN Sports), the second-largest deal in Europe, collapsed. Amazon stepped in, getting a very favourable deal to show the matches. The global health crisis further compounded the crisis with a severe drop in match-day revenues for the clubs. French football’s dire situation is not unique in Europe. Other leagues and clubs are also scrambling for money. CVC pumped €2 billion into a La Liga subsidiary, even though league boss Javier Tebas has main football money management tained the investment has nothing to do with the Covid-19 ravaged football soccer finance landscape. Contact the writer of this story at moc.l1635837416labto1635837416ofdlr1635837416owedi1635837416sni@i1635837416tnuk.1635837416ardni1635837416mas1635837416